2021
Boosting the launch of R3 Reform, a new reformer pilates studio, with targeted, conversion-focused ads.
Digital Strategy
Social Media Advertising
R3 Reform is the latest fitness gem to open in Mawson Lakes, offering completely immersive exercise experiences through high-intensity, yet low-impact reformer pilates classes. In October 2021, R3 engaged Format to build campaigns centered around their $50 introductory offer for new members. We were thrilled to help them on this venture by building brand awareness and increasing sales through social ads.
We delivered strong measurable outcomes for R3 by the time the campaign concluded, with 44 purchases and a high click-through rate. With 168,990 impressions from the local area and retargeted audience of R3 Reform, this campaign developed brand awareness and built a strong customer base for their launch.
The Results
Packages Sold
Click-Through Rate