Lobethal Road Wines are an established Adelaide Hills Winery known for their minimal intervention wines. In October 2020 we were engaged by Savvy Comms to assist Lobethal Road in driving cellar door bookings for their newly announced weekend lunch offering.
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We developed a focused targeting strategy to qualify interested people with engaging content, later retargeting them with a stronger call to action. We drove a high quantity of bookings through Lobethal Road’s first month of offering lunch, supporting their business to continue the offering into the summer.