2023
We worked with Knight's Roses to drive online sales during the 2023 potted rose season.
Digital Strategy
Social Media Advertising
The Strategy
We utilised both Search Advertising & Meta Advertising to find new traffic for the Knight's website. Search allowed us to tap into existing demand but targeting high-intent keywords. Meta ads helped push the brand to their national customer base, and introduce new users to their online store.
The Result
Increase in website revenue compared to last year
Increase in average order value
The Outcomes
Not only did we see a significant increase in revenue online, we also gathered important website and advertising data that we will use to inform key actions between the '23 and '24 seasons.
