Cocktailkit.com.au approached Format looking to drive sales on their online barware store. Having had some success with ads in the past, the owners knew that there was potential in social ads, but needed assistance to scale up their efforts.

After taking over the account, we introduced new targeting strategies and creative updates that drove returns from retargeting up to more than 11x return on ad spend within 2 weeks.

We supported the growth of the campaign by targeting a ‘lookalikes’ audience to find new website traffic that could could be retargeted later.